September brought 65 patient enquiries, and your team connected 74 of 81 recorded call events. Enquiry and ad response eased from August, but your clinic remained easy to reach. The clearest opportunity now is to give each enquiry a recorded next step.
Prepared for your team by Shoutout Digital
65
Patient enquiries · Sep Aug 97
91%
Calls connected 74 of 81
47
Google Ads actions $3,958 spend
14
Meta implant leads $1,417 spend
Follow-up
Record next steps for enquiries
September at a Glance
Enquiries · Sep65
Calls connected74 of 81
Google Ads actions47
Meta leads14
Website sessions2,171
01
Executive summary
A responsive team, with a clear follow-up opportunity.
Your team connected 91% of recorded call events in September. Enquiries eased to 65 from 97 in August, so the focus is on understanding what happened to the interest already received and making follow-up simple for your team.
🏆Answered callsBiggest Win
Your team connected 74 of 81 recorded call events.
A 91% answer rate with a median call over two minutes. 67 different people rang; 7 call events were missed or unanswered all month.
↗Enquiry demandSeptember quieter
65 enquiries were recorded in September.
August recorded 97 enquiries, so September was quieter. Google Ads was recorded as the source for 13 enquiries and webchat for 6.
✉Main opportunityNext steps to clarify
Give each enquiry a clear next step.
All 65 September enquiries remain labelled New Lead. Some may already have booked or spoken with your team; a short review against appointment and contact history can show who still needs a response.
🎯Moving forwardFour priorities
Make the next step easier for patients and the team.
October’s priorities focus on timely enquiry follow-up, the quality of implant leads and a clearer view of patient outcomes.
02
What we learned
What held up well, and where a closer look could help.
Your team kept call handling strong. Paid advertising produced fewer recorded responses, even with Google spend at a similar level to August. The change is worth understanding before adjusting campaigns.
⌕Google AdsSteady spend
Google Ads recorded 47 actions on $3,958 of spend.
August spent $3,952 for 66 recorded actions; September spent $3,958 for 47. Reviewing search terms alongside enquiry records can show which activity led to useful patient interest.
↗Meta adsScaled back
14 implant leads came through Meta ads.
Spend eased 24% from August, but leads fell 59% and cost per lead rose from about $55 to $101. Lead quality and campaign delivery are worth reviewing before the next test.
✓Call handlingStrong twice
Your team connected 91% of recorded call events.
74 of 81 call events connected; August was 91 of 98. Your Google Ads line carried 55 calls and the pool line 26.
⚠Area to watchWorth reviewing
38 enquiry sources need a clearer record.
September recorded 65 enquiries, and 38 do not have a source listed in GHL. Better source records can help show which channels bring relevant enquiries.
03
New patient numbers
A patient result to complete the picture.
A verified September new-patient figure was not available in the tracker or register reviewed. Enquiries and calls show interest; the clinic’s patient records are needed to show how that interest translated into care.
September new-patient count unavailable. The available workbook and register do not include a Karrinyup figure. This is a reporting gap, not a zero-patient result.
65 enquiries recorded
New enquiries in September, down from 97 in August.
67 distinct callers
Different people who rang in September, down from 80.
Booking outcomes to confirm
The 65 New Lead records need to be matched with appointments and contact history.
58% unsure channel
38 of 65 enquiries carry no recorded source.
04
Marketing content
Helping prospective patients explore their options.
September’s implant ads introduced treatment options, while the Google Ads landing page offered a direct path to enquire. The examples below show the patient-facing work and the response recorded by each platform.
Before-and-after imagery carries the All-on-X campaign, alongside free-consultation and clinician creative. The available ad feed shows the visuals; post copy was not available to review.
↗Audiences4 ad sets
Over-42s within 14 miles.
Two main ad sets split most of the $1,417; a previous-winners set and a new-images set test what is next.
⌕LandingOne page
A focused page for search visitors.
Google Ads reported 419 clicks to karrinyupdental.com.au/landing-page/ and 15 appointment-request actions across the campaign. Open page →
05
Business results
A closer look at your clinic’s September results.
September recorded 65 enquiries, 74 connected call events, 47 Google Ads actions and 14 Meta implant leads. Each measure shows a different part of the picture and is reported separately. A verified new-patient figure and treatment record are still needed to complete the patient-outcome view.
August → September · Your clinic’s result
65
Recorded patient enquiries
New enquiries entered in your enquiry system (GHL).
Down from 97 in August
August97
September65
✓Calls
74
Calls connected
Aug 91Sep 7491% answered
91% of 81 September call events; 7 missed or unanswered events.
Booking outcomes need confirmation against the appointment records.
06
Patient calls
How your team handled patient calls.
Calls are one of the clearest signals of patient interest. Your team connected 74 of 81 logged call events in September (91%). The table below counts call events; some call attempts appear on two lines.
Patient calls, August to September
Reconstructed from your phone system records.
91%connected
74 of 81 call events connected
Connected calls lasted a median of 2:06 and averaged 2:25. Your Google Ads line carried 55 calls and the pool line 26.
Connected74
Missed or unanswered7
Measure
August
September
Recorded call events
98
81
Connected
91
74
Missed or unanswered
7
7
Distinct callers
80
67
On your Google Ads line
70
55
On the pool line
28
26
First-time-ever callers cannot be separated in the phone log — 11 September callers rang more than once. The log links 58 call events to enquiries. Nine callers had no linked enquiry in the available records; those contacts should be compared with existing records before suggesting follow-up.
07
Channel performance
How your marketing supported discovery and enquiry.
Organic search brought the largest share of recorded website sessions, while paid campaigns brought additional visits and actions. GA4 recorded 2,171 sessions in September. Missing enquiry sources and key events still limit the view from website interest to appointment.
Where discovery came from
September website sessions by channel (GA4), beside paid clicks.
2,171
Site sessions (Aug 2,136)
1,169
Organic search sessions (54%)
419
Clicks from Google Ads
519
Clicks from Meta ads
Website sessions rose 1.6% from August. Direct-labelled sessions increased from 349 to 500; this is a useful traffic signal, though GA4 cannot identify the exact source of every direct session.
⌕Google AdsSteady
Spend flat, actions dipped.
$3,958 bought 419 clicks and 47 recorded actions. Brand searches — people typing your name — are about a third of spend.
↗Meta adsScaled back
Fewer clicks, fewer leads.
519 ad clicks and 296 link clicks on $1,417. Impressions fell 43,081 to 34,766 as spend eased.
○Website & searchOrganic leads
Your team pages and guides pull.
Doctor profiles and wisdom-teeth guides top organic landings. Google Ads reported the landing page as the destination for its 419 clicks.
What people searched to find you (Google Ads)
September search terms behind your ads (top terms; hidden queries are about 24% of spend).
Search term
Clicks
Spend
Actions
karrinyup dental centre
101
$649
10
karrinyup dental
76
$631
7.5
dentist near me
29
$307
3
emergency dental near me
14
$241
1
emergency dentist perth
12
$202
0
karrinyup dentist
20
$104
5
dentist karrinyup
11
$94
1
dentist scarborough
9
$99
2
Where ad visitors landed: /landing-page/ paid variants (~187 sessions), then your homepage. Emergency terms spend without converting yet — one to watch.
08
Wins & opportunities
Encouraging strengths, with practical opportunities for the next step.
September showed a responsive front desk and continuing patient interest through search. The next opportunity is to make enquiry outcomes easier to see and act on.
🏆Call handlingWin
Your team connected 91% of September call events.
74 of 81 call events connected in September, after 91 of 98 in August (93%). That consistent response is a result worth recognising for your front desk.
⌕Brand demandA third of Ads spend
Patients are finding you by name.
$1,280 of September’s $3,958 Google Ads spend went to searches for “karrinyup dental” terms. The value of those paid clicks is worth reviewing alongside your organic presence.
↗Landing pageCarries every click
A clear path from search to enquiry.
Google Ads reported 419 clicks to /landing-page/ and 15 appointment-request actions. Booking records are needed to show how many requests became visits.
🎯Biggest opportunity65 records to review
Give every enquiry a clear next step.
All 65 September enquiries remain labelled New Lead, and nine callers had no linked enquiry in the available records. A simple check against bookings and contact history can show who still needs a response.
09
Moving forward
Our next priorities, shaped around your clinic and patients.
These four priorities focus on a clearer patient journey and practical steps for your team.
1
Make enquiry follow-up easier for your team.
Our recommended approach: Agree a simple review of the 65 September New Lead records and nine callers without a linked enquiry. Check existing bookings and contact history first, then make a callback list only for people who still need a response. Why it matters: Some records may already have a clear outcome; others may be patients waiting for help. A short, accurate list respects both their time and your team’s.
Aim →A clear next step for each enquiry.
2
Keep implant advertising focused on useful enquiries.
Our recommended approach: Review delivery and lead quality across the implant ad sets before choosing the next budget or creative test. Agree any new assets with the clinic first. Why it matters: Meta recorded 14 leads in September against 34 in August. Cost per lead rose from about $55 to $101, so lead quality and the reason for the change both matter.
Aim →Relevant implant enquiries at a sustainable cost.
3
Make it easier to see where enquiries came from.
Our recommended approach: Review source labels and pool-line routing so the 38 September enquiries with no recorded source can be understood where the data allows. Why it matters: Clearer source data helps inform which channels bring relevant patients to your clinic.
Aim →A source recorded for each new enquiry where technically available.
4
Complete the patient-result picture.
Our recommended approach: Confirm the September new-patient figure with the clinic tracker or register, and validate GA4 appointment and contact events against the website and GHL. Why it matters: These figures connect marketing response with the patient outcomes that matter most to the clinic.
Aim →A verified September new-patient count and working GA4 key events.